Since advertisement is one of the biggest impacts on everyday life through subconscious influencing we have to face the question of how the resource of this form of penetration can be used in different, non-profit ways.

Besides the regular formats of publishing the aesthetic form of sponsoring can easily be used to spread a message that's politically driven to a wider public.

The creation of the event that never took place communicates the feeling of exclusion which is triggering the motivation to not miss again. Vigilance is born.

It is necessary that the source is visibly comprehensible to remind of the necessity of verifying the authenticity of a source individually and not take an information as read.